Throughout my career, these sources have fueled my creativity and expanded my love of marketing.
Advertising, like any other art form, is open to interpretation. This is why I gravitate towards luxury, because good taste, tone, and aesthetics are still subjective; yet rooted in one's life experiences, experiences we the designers manifest to the world. (For example, the magic of opening the crisp packaging of an Apple product or writing with an exceptionally smooth pen... What I'm trying to say is Design is an ever-evolving experience, each better than the last.
Below you will find my Top 8 resources and brands that exemplify my personal standard of what constitutes good design.
VOGUE’s legendary pages never cease to delight me. This religious text keeps global fashion on the same page. So, since fashion imitates life (or for some, life imitates fashion) —You can dissect pieces of inspiration and utilize it across any industry.
I have subscribed to Vogue for the past ten years for their content, but I must also include Harper's Bazaar with my monthly editorial prescriptions. 💊 The publication's brilliant typographical sensibilities and impeccably balanced editorial compositions are best-in-class. When faced with an awkward assortment of copy and graphic elements, I can flip through Harper's Bazaar for innovative layout solutions.
WGSN is the global authority on trend forecasting... I'm not sure if forecasting is the right term because their reports are always very accurate depictions of trends debuting 3-5 years in the future. Membership is astronomically expensive, but the content is worth every penny. Follow their Instagram for a preview. This was by far the greatest source of inspiration when making The Lookbooks each season for Arteriors.
Shinola Detroit makes amazing timepieces and leather goods. I immediately fell in love with Shinola's pared-down approach to marketing. This is a prime example of a brand with a clear focus. Their vast assortment of products are never cluttered. They make their commitment to American craftsmanship and quality. And the copy? —Always impactful and to the point.
After weeks of bonding with my tiny Shih Tzu puppy, I finally decided to name him Adler, after the iconic Jonathan Adler. I love JA, but my ultimate interior destination is Jayson Home. (I actually get really excited to receive their catalogues.) I also frequent their website, and the whole browsing and shopping experience is stellar. The whole world of Jayson Home is a huge influence; they're the ultimate tastemakers.
Browse their New Spring 2020 Catalog →
I should make a Top 10 list of my favorite Fashion Collections. But for this post, I'm featuring the House that has been most influential: SAINT LAURENT. From a marketing and UI perspective, the site is flawlessly executed. Every product shot is cohesive. The meticulous ysl.com has been a reference that I share when giving feedback for simplifying an over-designed layout.