What started out as a mini email campaign, ART-IS-IN, was a play on words to focus on artisan techniques and unique materials within the collection. The Art is in The Detail campaign continued for two seasons and later became the omni-channel message of Fall 2018. The Digital Lookbook was more robust and used as a centralized resource for sales reps and PR in preparation for market season.
“I want to congratulate you on the incredible job you did. It’s one of the most impressive home furnishing brochures I’ve ever seen. I can’t wait to show the clients! Keep up the AMAZING job!!!”