Established in 1987, Arteriors is a leading provider of lighting, wall décor, accessories and furniture. My transition from Neiman Marcus’ retail empire to this small-yet-powerful B2B purveyor of bespoke interior lighting, seating, and accessories.
Each day brought new opportunity to collaborate as a team on raising revenue via strategic planning, inbound and outbound marketing, and cultivating omni-channel campaigns.
My role at Arteriors was primarily spent on digital objectives. On occasion I was assigned to print projects, which allowed me to refresh my press production and layout design skillsets. Of the most memorable was Windsor Smith's Urban meets Renaissance Collection.
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THE UPHOLSTERY COLLECTION
From sketch to shutter, I began to gain a clear understanding of Art Direction
SEE THE CAMPAIGN
“By collaborating with my Digital Marketing Manager, we grew @ArteriorsHome’s Instagram following from 14,000 to 100,000+ in less than 24 months.”
See how one concept evolved into an entire omni-channel campaign.
SEE THE EVOLUTION
User Generated Content
Most of our followers are professional Interior Designers. This talented design conscious community would often tag Arteriors and this fueled an ongoing UGC campaign—especially effective when they captured bathroom spaces. This love inspired an ever-evolving presence of our Vanity Lighting Category.
SEE HOW SOCIAL MEDIA INFLUENCED THIS GROWTH
Explore my first introduction to the world of in-studio styling and art direction.
SEE THE SHOTS
THE BASE PROGRAM
From start to finish, I led the marketing development of a new initiative in hospitality design.
EXPLORE THE PROJECT